Greenfield Community College is making it easier for local artists, makers and crafters to showcase and sell their work with The Goods, a new pop-up market hosted at the College's downtown center.

The Goods is a community-driven storefront where artists and makers from the region can use the space as a cost-effective way to get their products to customers in a bustling downtown. The shop's opening will be happening during the Greenfield Holiday Pop-Up Market Dec. 10-12.

"What makes The Goods different is their focus on providing underrepresented and vulnerable populations the opportunity to share their story and art directly with caring consumers," GCC Associate Dean of Community Engagement Judy Raper said. "It is our ultimate goal that The Goods serves as an incubator for helping all people in our region turn their passions into profits."

The Goods was developed as a way to bring "rural innovation and new approaches to improve our region's economic well-being, like the growing creative economy," Raper said.

According to the non-profit organization the National Assembly of State Art Agencies, the value of arts and cultural production in the US in 2019 was $919.7 billion, and its contribution to the US's Gross Domestic Product grew by 76.9 percent between 1998 and 2019.

The first artists being showcased at The Goods during the Greenfield Holiday Pop-Up Market include Greenfield High School students participating in a new alternative high school program between GCC and the high school, GCC students and members of LaunchSpace, a makerspace in Orange.

The Greenfield Holiday Pop-Up Market is Friday, Dec. to Sunday, Dec. 12, in downtown Greenfield, and is hosted by GCC, Hawks & Reed, The Pushkin Gallery and LAVA.