{"id":841,"date":"2011-10-13T09:46:05","date_gmt":"2011-10-13T14:46:05","guid":{"rendered":"https:\/\/www.gcc.mass.edu\/marketing\/?page_id=841"},"modified":"2026-01-29T09:08:49","modified_gmt":"2026-01-29T14:08:49","slug":"brand-toolkit","status":"publish","type":"page","link":"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/","title":{"rendered":"GCC Brand Toolkit"},"content":{"rendered":"<p>The following forms, resources and guides were developed to support visual consistency and a unified graphic identify for the college in marketing or promotional materials aimed at external audiences. <strong>Please note that any publication (e.g., postcard, flyer, poster, etc.) that purports to represent GCC must include the college logo.<\/strong> We encourage you to contact us if you have any questions about the document or the publications development process!<\/p>\n<div class=\"su-accordion su-u-trim gcc\"><div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Forms<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<ul>\n<li><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/request\/\">General Marketing\/Communications Request<\/a><\/li>\n<li><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/name-badges\/\">Name Badge Request<\/a><\/li>\n<li><a href=\"https:\/\/www.gcc.mass.edu\/central-services\/business-cards\/\">Business Card Request<\/a><\/li>\n<li><a href=\"https:\/\/www.gcc.mass.edu\/webdocs\/forms\/Model-Release.pdf\">Model Release Form<\/a> (to be signed by any student or external contact before images and video of them is used)<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Resources<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<ul>\n<li><a href=\"\/webdocs\/marketing\/GCC-Styleguide.pdf\">Style Guidelines<\/a><\/li>\n<li><a href=\"https:\/\/www.gcc.mass.edu\/assets\/logos.zip\">Logos for download<\/a><\/li>\n<li><a href=\"https:\/\/www.gcc.mass.edu\/assets\/fonts\/nunito-sans.zip\">Nunito Sans font download<\/a><\/li>\n<li aria-level=\"1\">Slideshow Templates \u2014\u00a0Remember to always make a <strong>copy<\/strong> of the slideshow template before doing ANY editing\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/presentation\/d\/1ODPWwY1sKV2umarBtzVgXyer5Aonfu5m8mh9oofwGH4\/edit#slide=id.p\">Slideshow Template 1: Formal<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/presentation\/d\/1jKj_z-EzBMQ8fWAVM-GlQpcGVIZz_xjtbOt6nLQkUqg\/edit#slide=id.g27b9e2c9e79_0_0\">Slideshow Template 2: Light<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Branded appointment button for email signature\u2014right-click to download<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-3582 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2023\/10\/Appointment-Button.png\" alt=\"\" width=\"512\" height=\"160\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2023\/10\/Appointment-Button.png 512w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2023\/10\/Appointment-Button-300x94.png 300w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/160;\" \/><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Helpful Guides<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<ul>\n<li><a href=\"https:\/\/support.google.com\/mail\/answer\/8395?hl=en&amp;co=GENIE.Platform%3DDesktop\">How to add an email signature to Gmail<\/a>\n<ul>\n<li>Please use some form of <a href=\"https:\/\/fonts.google.com\/knowledge\/glossary\/sans_serif\">Sans Serif<\/a> font (Arial or Calibri for instance), as not all computers will have Nunito Sans loaded and that is fine. Please use either black\/gray or our dark green for the text. And remember to keep signatures short and sweet!<\/li>\n<li>See below for an example of a signature that you can just copy and paste and fill in the information!<\/li>\n<li>Need an appointment button? Please use the<a href=\"https:\/\/drive.google.com\/file\/d\/1TTwL5-7DazY6A36VyOyxcjQBfoaO-6cB\/view?usp=sharing\"> GCC branded one<\/a>!<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/writer.com\/blog\/a-comprehensive-guide-to-the-ap-style-of-writing\/\">A guide to AP writing style<\/a><\/li>\n<\/ul>\n<h2><a name=\"aaeo\"><\/a>Email Signature Example<\/h2>\n<p><b>Jane Doe (she\/her)<br \/>\n<\/b>Director of Stuff and Things<br \/>\nGreenfield Community College<br \/>\nPhone: (413) 775-0000<br \/>\nEmail: doej@gcc.mass.edu<br \/>\nOffice: Q500<\/p>\n<h2>Affirmative Action\/Equal Opportunity Statement<\/h2>\n<p>The language below <strong>must<\/strong> be included on all print publications that are intended to publicly promote the college and\/or its programs, services and events:<\/p>\n<p><strong>Long version<\/strong> (where space allows)<\/p>\n<p>Greenfield Community College is an affirmative action\/equal opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, disability, religion, age, veteran status, genetic information, pregnancy or related conditions, gender identity, sex characteristics, sex stereotypes or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits Sex-Based Harassment. Inquiries or complaints concerning discrimination, harassment, or retaliation shall be referred to the college\u2019s Affirmative Action Officer and\/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education\u2019s Office for Civil Rights.<\/p>\n<p>A copy of the policy on affirmative action may be obtained in the offices of Human Resources (S424), the Vice President for Enrollment Management & Student Success (S322B) and Dean of Students (C217). All inquiries concerning affirmative action issues should be directed to the college\u2019s acting affirmative action officer and Title IX Coordinator\/Executive Director of Human Resources at (413) 775-1312.<\/p>\n\n<p><strong>Shorter version<\/strong> (for smaller print pieces with limited space, like postcards or flyers)<\/p>\n<p>GCC is an affirmative action\/equal opportunity institution. For disability accommodation, please contact the Coordinator of Disability Services at (413) 775-1812.<\/p>\n<p><strong>or<\/strong><\/p>\n<p>GCC is an affirmative action\/equal opportunity institution. For disability accommodation, please contact (Name of responsible program staff) at (413) 775-XXXX.<\/p>\n<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-anchor=\"zoom\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Custom Zoom Backgrounds<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<p>Want a GCC background for your Zoom meetings? Download one of our custom Zoom backgrounds!<\/p>\n<table>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-3081 size-medium lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc7.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-3082 size-medium lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc6.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3084 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc4.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3085 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc3.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3086 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc2.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3087 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse4.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3088 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse3.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3089 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio2.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3090 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/patio1.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3091 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/front-lawn.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3092 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/gcc1.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3093 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/facing-east.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3094 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse2.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3095 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/greenhouse.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/oll.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3078 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/oll-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/oll.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3080 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/core.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3079 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/library.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-3077 lazyload\" data-src=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness-300x169.jpg\" alt=\"GCC Zoom background\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness-300x169.jpg 300w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness-768x432.jpg 768w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness-1024x576.jpg 1024w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness-1536x864.jpg 1536w, https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/td>\n<td>\u00a0<a href=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2020\/05\/wellness.jpg\">Right-click to download this image<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The following forms, resources and guides were developed to support visual consistency and a unified graphic identify for the college in marketing or promotional materials aimed at external audiences. Please note that any publication (e.g., postcard, flyer, poster, etc.) that purports to represent GCC must include the college logo. We encourage you to contact us [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-841","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GCC Brand Toolkit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GCC Brand Toolkit\" \/>\n<meta property=\"og:description\" content=\"The following forms, resources and guides were developed to support visual consistency and a unified graphic identify for the college in marketing or promotional materials aimed at external audiences. Please note that any publication (e.g., postcard, flyer, poster, etc.) that purports to represent GCC must include the college logo. We encourage you to contact us [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing &amp; Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T14:08:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2023\/10\/Appointment-Button.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/\",\"url\":\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/\",\"name\":\"GCC Brand Toolkit\",\"isPartOf\":{\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2023\/10\/Appointment-Button.png\",\"datePublished\":\"2011-10-13T14:46:05+00:00\",\"dateModified\":\"2026-01-29T14:08:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/#primaryimage\",\"url\":\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2023\/10\/Appointment-Button.png\",\"contentUrl\":\"https:\/\/www.gcc.mass.edu\/marketing\/files\/2023\/10\/Appointment-Button.png\",\"width\":512,\"height\":160},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gcc.mass.edu\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GCC Brand Toolkit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gcc.mass.edu\/marketing\/#website\",\"url\":\"https:\/\/www.gcc.mass.edu\/marketing\/\",\"name\":\"Marketing &amp; Communications\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gcc.mass.edu\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GCC Brand Toolkit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gcc.mass.edu\/marketing\/brand-toolkit\/","og_locale":"en_US","og_type":"article","og_title":"GCC Brand Toolkit","og_description":"The following forms, resources and guides were developed to support visual consistency and a unified graphic identify for the college in marketing or promotional materials aimed at external audiences. 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