Greenfield Community College (GCC) was proud to once again open its campus to the next generation of local leaders for the 2026 Reality Fair. Building on the success of last year’s event, this year’s expanded program welcomed approximately 400 students from 12 area high schools on March 18 and 19.

The Reality Fair is a high-energy, interactive financial simulation produced in partnership with UMassFive College Federal Credit Union and MassHire Franklin Hampshire. The event transforms the GCC campus into a "real-world" marketplace, challenging students to navigate the financial complexities of adulthood.

During the simulation, students imagine themselves at age 25. Each participant selects a career and receives a corresponding starting salary, complete with realistic deductions like taxes. Students then move through various stations staffed by over 30 volunteers from local businesses and community organizations who act as salespeople and counselors.

To balance their budgets, students must make critical decisions in four areas: housing & insurance, transportation & food, savings & retirement, clothing & everyday expenses.

“The Reality Fair is a vehicle to get students thinking about the weight of their choices in life, providing an opportunity to start applying financial wellness concepts at an early age,” says Dr. Shanni Smith-Arsenault, Vice President for Enrollment Management and Student Success. “Beyond the financial literacy activities, this event gives students a first-hand glimpse into college life, fostering awareness of the educational and career pathways available right here at GCC.”

Beyond budgeting, the event serves as a bridge to higher education. Participants toured the GCC campus to explore educational opportunities and participate in workforce development games with MassHire. By bringing hundreds of students to the college, GCC aims to empower them with the knowledge and confidence to make informed financial decisions.

Participating high schools included Amherst Regional, Athol High, Easthampton High, Hopkins Academy, Pioneer Valley Regional, Smith Academy, Four Rivers Charter, Granby High, Greenfield High, Mahar Regional, South Hadley High and Turners Falls High.