Students of BUS 209 Principles of Marketing, gain hands-on professional experience by preparing and presenting marketing plans for local businesses. The Principles of Marketing students have provided marketing consultation to:
- Hillside Organic Pizza
- Thornes Marketplace
- The Hangar Pub and Grill
- The Greenfield Business Association
- Real Pickles
- Kringle Candle
- Lefty’s Brewery
- The Greening Greenfield Committee
- The Bement School
- Indoor Action
- Amherst Boys and Girls Club
To inquire about the opportunity to serve as a client of the Principles of Marketing class, contact Tina Stevens, Department Co-Chair.
The GCC Business Club is one of the largest on-campus student organizations. Each year, students are empowered to set their own objectives and pursue entrepreneurial learning through attendance at the fall Grinspoon Entrepreneurship Conference in the Springfield Civic Center. Business Club students also plan events and trips to local businesses, entrepreneurial events, Boston, New York City, and other off-campus business environments. For several years, Business Club students have planned and presented the “Shark Tank” pitch contest open to all GCC students, with local judges and business sponsorships.
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Events & Competitions
GCC students are exposed to many business organizations and student-centered events throughout Western Mass. Each year GCC students compete in the Grinspoon Elevator Pitch Competition and Grinspoon Entrepreneurship Competition. More than a dozen students have won over $30,000 in awards for investment in their entrepreneurial ventures while pursuing their business education at GCC. GCC students can also apply to participate in the Valley Venture Mentors Collegiate Program, attend Lean Launchpad weekends at Elms College, apply to the Draper Competition, and participate in the on-campus Shark Tank pitch competitions.
Hammond Business Studio
Located in GCC’s East Building, the Hammond Business Studio facilitates interactions by offering students comfortable & technology-rich study spaces which are surrounding by faculty offices. The atmosphere is hard-working, collaborative and fun. Here, students receive assistance with tutoring, work on group projects grounded in real-life experiences, and follow-through on entrepreneurial endeavors. The excitement is contagious. Come visit!
Students needing additional academic support can benefit from free peer tutoring arranged through the Peer Tutoring Program. Online tutoring is also available 24/7 to all GCC students through Smarthinking.
The GCC Business and Information Technology Department strives to match students with faculty advisors who have expertise in each student’s area of interest. Through 1:1 meetings academic advisors and students review academic and career goals and short and long-term planning to achieve these goals. Students also meet with advisors to select and register for courses each semester, and to discuss plans for internships, transfer, and job opportunities.
Don’t let the quality of your ideas be tarnished by poor formatting or grammar! In today’s business environment clear, efficient and polished writing can truly advance your career. For resources on best practices in business communications, take GCC’s BUS 224 Business Communications, or consult the following references:
- GCC’s Peer Tutoring Center
- Purdue University Online Writing Lab
- Sample footnotes: http://owl.english.purdue.edu/owl/search.php
GCC Business and Information Technology Students benefit from a wide range of supports in developing resumé, cover letter and job search techniques, including:
- In-class instruction in BUS 111 Introduction to Business, BUS 224 Business Communications, and other selected courses as needed.
- Personalized assistance through meetings with academic advisors trained and experienced in job search best practices.
Business News & Research
GCC students are encouraged to take advantage of GCC’s library subscriptions to business-related databases when conducting business research. For more information, visit the Nahman-Watson Library’s database section or contact one of GCC’s research librarians.
Students are encouraged to keep pace with current events in business and information technology. GCC’s BIT faculty can recommend specific resources for news and information in their field.
From accounting to marketing to entrepreneurship, GCC students apply classroom concepts to real world challenges to make learning come alive.